Categories
Marketing

UK-Wide Recruitment Email for Reform UK

Dear supporter,

You may have heard Oliver Dowden (Conservative Party Chairman) galvanising his foot soldiers into action, with the recent news that a general election is likely in twenty months.

Established political parties know where their voters live. They have teams of organisers and campaigners, ready to knock on doors, smile broadly, shake hands, and make promises straight out of the big book of fantasy dreams.

Reform UK is small, but has recently become the fastest growing party in the UK, rising in voter intentions from 2% to 6%, just ahead of the Greens. In some areas of the UK, support is at 9%, but we need to push it much higher.

The Government Is Losing Support

Many of our new supporters have come from disillusioned Conservative voters who are looking aghast at the incompetence of the party they voted for in December 2019.

Ex-Conservative voters, and other folk, who feel deserted by the mainstream political class are being attracted by Reform UK’s common sense solutions to today’s challenges. More details and contact information for your enquiries can be obtained here: https://reformparty.uk/

Voters from the Midlands and the North, are hard-working patriotic folk, who voted Conservative for the first time in order to get Brexit done. They didn’t vote for Boris Johnson’s reckless and unaffordable green revolution.

People are fast realising the Conservative Party has veered sharply to the left. Deserting right of centre voters, they have become a Liberal Green party, with a generous spoonful of Tony Blair’s New Labour.

I’m sure you’re wondering whether the Conservative’s dominant position is possible to topple over?

Consider for a moment, the game of Jenga. A tower of wooden bricks can be made to come crashing down, just by strategically removing a few bricks at the bottom of the tower.

Where the Conservatives Are Failing

The Conservative party seems to be self-destructing, pulling brick after brickk from its own towering edifice. By making many easily avoidable errors, Boris Johnson’s lacklustre team has become disorganised and inept. Shortages and panic buying are not indicators of a party adequately handling the architecture of thoughtful forward planning.

The government has wasted the luxury of an eighty seat majority. Much needed changes to UK laws could have halted the mass illegal immigration arriving in lorries and on our beaches. This is an important issue around the country, and failure to take charge, is a daily reminder that the Conservatives are not serious about UK border control.

In their handling of the Covid 19 pandemic, parents have been dumbfounded at the bewildering decision to vaccinate school children against the clear advice of the JCVI, and potentially overriding parental consent. While this has been strongly criticised, the Conservatives seem determined to plough on regardless.

These issues, and many more, are inexcusable weaknesses in a party that dares to call itself “Conservative”.

Reform UK Is Well Placed for Growth

In Reform UK’s previous life, from a standing start and with hard work and determination, the Brexit Party wiped the floor with the Conservatives, to win the European elections and become the largest party in the EU Parliament, with Theresa May’s departure the icing on the cake.

Reform UK has become the party of common sense. Instead of raising taxes, which stifles growth, the plan is to keep taxes low and red tape to a minimum, as this would help an injured economy to recover faster. A healthy economy naturally creates more tax income than a stifled one, and that’s common sense.

As things stand, the next general election would be a David and Goliath story to tell your grandchildren, if Reform UK was to punch above its weight, and knock a hole in that undeserved eighty seat Tory majority.

To do that, we need everyone to get involved, whether you can give it your full attention, or just find a few hours here and there. Whatever your contribution, it will be invaluable.

Remember, there are hordes of voters out there, who have become dissatisfied, disappointed and uneasy. Many we have spoken to feel they no longer have a political home.

It’s our job, and it’s your job, to find these people and put them at ease. When they hear Reform UK’s common sense strategies and opinions, instead of the Conservative’s U-turns, moving goalposts and confusing policies that are out of step with the needs of British voters, the increasing trickle of support for Reform UK could become a flood.

What You Can Do to Help

Depending on your time available, and your levels of energy and determination, there is a range of possibilities where you can help Reform UK prepare for the next General Election:

1) General Election Candidate
Putting your name forward as a potential Reform UK candidate, could ultimately mean becoming a Member of Parliament. After completing your application form, you will be invited for interview. If successful, you will receive training for the position.

Candidate application form:
https://reformparty.uk/general-election-application/

2) Reform UK Co-ordinator
The voluntary role of Co-ordinator can be quite time intensive, although it can be fitted around work and family.

As a volunteer Reform UK Co-ordinator, your role is to support Reform UK’s presence in your local area, helping candidates and active supporters to pull together, to get the best results possible

While keeping contact with coordinators from other areas, you may actively promote the policies and intentions of Reform UK. This can be achieved via social media, through leafleting and by organising presentations in your town centre, where you can engage positively with the general public. These Street presentations are an excellent way to involve keen supporters who wish to make a contribution.

You would typically work in close contact with your local candidate, while always keeping an eye open for supporters who may wish to put themselves forward as candidates.

3) Active Supporter
You may not have lots of time to spare, but feel passionate about supporting Reform UK.

You may have social media skills, you may be good at public speaking, or be happy to spend a few hours delivering leaflets.

Whatever contribution you can make, you will work closely with your area coordinator. You might be admin on a Reform UK Facebook page, or stand behind the table in the town centre with others, engaging with members of the general public.

Whatever your contribution, it is much needed and will be very welcome. You will find yourself in discussion with like-minded people, where the aim is to make a meaningful difference to this great country of ours.

Note: in the first instance, please make contact via email with your local area management team: xxxxxx@reformparty.uk

Reform U.K. has only one rule
“Do the right thing”

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Categories
Marketing

How to Win Back Customers from Amazon and Supermarkets

If you’re running a high street retail business, and you’re losing out to Amazon, supermarkets and chain stores, there may be things you can do to help mitigate the problem.

Increasing your sales depends very much on what you sell. If your shop displays technology for example, Amazon and PC World are going to make your life very difficult.

Battling Against the Big Players
If you run an independent coffee house, delicatessen, greengrocers, butchers, bakery, or something similar, Amazon is not your enemy. However, you are still up against the power of supermarkets and coffee chains like Costa Coffee and Starbucks. They buy in bulk and offer discounts to tempt potential customers. Also, they are increasingly online and expanding their home deliveries.

You can beat supermarkets by simply offering a much wider range of products in your niche.

Is Cheese Your Weapon of Choice?
In the Monty Python cheese shop sketch, the list of cheeses seems endless. Significantly for the specialist trader, a supermarket is unable to compete with such a wide range of local and specialist cheeses, or any other product, as they are restricted by having to display an enormous range of different products.

So by enticing customers with your extensive stock of cheeses, or vegetables, or local meat, you can still generate customer loyalty and satisfaction in a way the supermarkets, as good as they are, can only dream about.

Is there anything else you can do to combat the power of the supermarkets?

Stay Ahead with User-Friendliness
My local greengrocers in Eastbourne (East Sussex UK) takes orders and delivers to my door. For the past two years, I have bought bulky items like Christmas trees and bags of garden compost. These have been promptly delivered to my door same day.

This greengrocer also offers a much wider range of fruit and vegetables than any local supermarket. Additionally, and very enjoyably, there’s also the pleasure of the personal touch. Owners and staff know me in their shop, and they also know where I live. I can go in and have a chat in a way that I can’t in the local Co-op or Sainsbury’s.

So carrying a wide range in your niche, offering a personal touch, and making home deliveries helps you to battle against the power of the supermarkets.

Niche Products And Exceptional Service
Outlets that stock computers, hi-fi, mobile phones, white goods, hardware products, sports clothing and similar items, have Amazon as their chief competitor.

As well as having a very slick user-friendly operation and (as a result) a bucket load of money, Amazon has one thing that High Street shops don’t have – and that’s a high level of visibility worldwide – making Amazon (and your next purchase) easily accessible with a few mouse clicks.

Local businesses can only compete by supplying products alongside additional services not available on Amazon. A useful sales advantage could also be gained by offering inclusive upgrades, servicing or repairs, that an online vendor would find difficult to organize.

Is Good Service Enough?
While customers may be prepared to pay a little extra to know products they buy from you have backup, your potential customers still have to leave home and flog down to the shops to buy locally.

Ideally, local shops would gang up and form a centralized order and distribution service. But those businesses operating in a bubble, are likely to resist joining other retailers, even though this could be their salvation. It would take strong leadership to make amalgamated orders and home deliveries from local vendors work efficiently.

However, no business wants to become obsolete through lack of vision, or failure to act.

Understanding Your Business Is Critical
The clink of bottles, and the unique sound of the milkman’s electric van, early each morning, disappeared from the UK streets, because operators didn’t understand the business they were in.

They didn’t realise they weren’t “Milkmen”… they were running a powerful home delivery service, that just happened to deliver milk.

As soon as milk was readily available in supermarkets and petrol stations, it was the beginning of the end for milkmen. Had the milkmen seen the opportunity under their noses, they would be running popular and flourishing businesses today.

Just think, thousands of electric delivery vans, dropping off local food and veg at the crack of dawn, delivering dry-cleaning and online orders – instead, they fizzled out like a damp squib.

As competition hots up, it’s no good opening your door and waiting for customers to walk in. The key to survival is understanding your business, personalising your business offering, and getting down to some serious marketing.

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